Self defense products such as pepper spray are purchased mostly by women. The ratio only differs a bit, with women making about 60% of all purchases. In addition many men buy self defense products for their wives and girlfriends. So the total self defense products purchased for women is about 65%.
The most powerful reason for women to make more purchases of stun guns and pepper sprays is the problem of sexual attack.
Date rape or random rape attacks are still fairly common. However often the perpetrator is someone the attacker already knows.
Additionally purse theft is very common, so many women seek out self defense products to improve their chances of surviving a violent robbery. Simple devices like pepper spray either for the purse or on a key chain provide some sense of control over the outcome of a random attack.
However, there are many men that make purchases of self defense equipment, and their purchases are vital to the industry. For one thing men are typically expected to protect themselves and their family if a random attack occurs. It's important not to advocate stupidity, and if a man thinks a robber will simply take the money and run, then better to give the robber what he wants and let him leave.
Too often violent attackers would prefer to leave no eyewitness to a crime behind. This unfortunate circumstance can result in people getting murdered or severely injured. In these types of cases the man of the family is called upon to act in his family's best interest.
Or consider, a man that works at a convenience store at night. The facts are that a convenience store job carries with it the highest probability of getting robbed of almost any occupation. The worker is being asked a lot, if he is given no weapon to defend himself if robbed.
There are plenty of products that men and women buy for the same reasons. Diversion safes for hiding valuables is one. The main factor is whether the buyer lives in a community plagued by break-ins and robberies.
Both genders are important to the self defense industry. Each gender is affected by different types of crimes and risks and some generalities about their motivations for buying self defense equipment can be made. Retail stores on the internet specializing in self defense products often have many things to offer each customer. Consider your daily activities in making a determination about what items will suit your requirements best.
Ranger Self Defense is a leading online retailer of pepper spray products. Sizes include 1/2, 1, 2, 4, 9 and 16 oz. For more information on our pepper spray catalog visit: http://RangerSelfDefense.com/all-pepper-sprays.html
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